Email marketing is a form of direct marketing. It uses electronic mail as a means of communicating a new product or service that a business is promoting.
Email marketing campaigns are being recognised, throughout businesses worldwide, as a quick, cheap and effective way of boosting sales and creating more awareness of their business. Datran Media create an annual survey targeted specifically at businesses. They put their questions to the executives of thousands of varying businesses. Here are some of their more fascinating results from the 2009 survey:
- 80.9% of them said they were currently sending targeted email campaigns.
- 82.5% of them said they believed email helped boost sales through other channels.
- 90.8% of them believed email is an effective advertising medium.
As you can see, email marketing is a very effective tool for measuring your marketing of a specific product or service to see how successful it is. You are able to view your campaign results via reports, graphs and tables, which are included within each campaign.
By monitoring your email marketing campaign properly you can:
- See exactly who in your contact list is opening your emails.
- When they are opening them.
- What, if anything is being clicked on.
- Where they are navigating themselves to.
You are also able to create different looking campaigns for specific events such as Valentine’s Day or Mother’s Day. A lot of companies use such days to promote a product that is specifically linked to that day. For example, a restaurant may promote an offer for a romantic dinner for two on Valentine’s Day. However, not all offers have to be linked to special days in the year. For example, a hairdresser can use email marketing to send a message about their special offers like a colour and cut promotion.
The most important factor of email marketing is that you can tailor your product or service promotion for your target client.